The story

Palm Beach Opera plan to expand their followers and attendees age group decided to collaborate with Poligrafik and Tanj to create a new tone of voice and message and visual graphic to target a specific age group.

We work closely with PBO marketing team and Tanj to create a cohesive all around communication system that would be easy to implement and used by PBO internal marketing team for all future marketing efforts.

We delivered a system composed of a flexible graphic element easy to configure according to the content along with a straightforward typographic hierarchy to help the message and content to be easily digested and received.