Constellium is a global leader in metals, focusing on aluminum production and refinement to serve a variety of industries, including aerospace, automotive, food and beverage.
Their Muscle Shoals, Alabama plant focuses on aluminum production for the beverage industry, serving all the major players. With a production exceeding 1 million tons per year, this plant is the crown jewel in the Constellium portfolio.
We partnered with Constellium to manage brand integration when they acquired the Muscle Shoals plant. The project required brand design integration, as well as brand management. Along with designing several collateral touchpoints, we also took charge of a complete signage system overhaul from design to implementation and installation.