We are a collective of designers, strategists and innovators with a passion for real-world design. We deliver big-agency impact with the agility and personal attention of a boutique. Our tailored solutions accommodate a variety of
budgets and business challenges.

Story

Poligrafik was founded by Cristian Butcovich in 2010.

After years leading design projects at major agencies,
Cristian Butcovich formed Poligrafik Design.
From the beginning, we have aimed to combine our extensive big-agency experience with a close-knit family feel. A tight relationship with our clients lets
us better tailor our solutions to ensure each project’s success.

Since our inception, we’ve worked with clients ranging from restaurants to museums to large corporations. We continue to partner with
businesses of all sizes, creating meaningful and engaging experiences through forward-thinking design.

Team

A small collective of designers and brand specialists.

We are an independent collective of designers, web developers and brand specialists. Our highly skilled team
is known for coupling innovative strategy with powerful design. We don’t believe in copy-and-paste processes. We create engaging visual solutions by serving each client with a tailored approach.

Cristian
Creative Director / Manager

Cristian founded Poligrafik in 2010 following more than a decade of experience at leading branding agencies, including Landor, Interbrand and Siegel and Gale. He has led engagements with a range of clients, including Penske, Ally Bank, Bank of America, HP, Thomson Reuters, Intel, The Camuto Group, and The Harvard Art Museum. Cristian’s goal is to help clients develop lasting, transformational relationships with customers through innovative design. Prior to entering the branding world, Cristian studied architecture and played semi-pro soccer in Florence, Italy.

cristian@poligrafikdesign.com

Matteo
Managing Director Europe / Director of Business Development

Matteo has been involved in the digital world since 1997. He founded numerous companies in the technology sector and he implemented innovative research and development projects across multiple industries. He founded and directed a startup accelerator for high tech companies and continue to help start-up get their feet of the ground. He is very passionate about everything in the field of innovation and technology research. When not involved with business and technology he loves to travel around the world exploring new sites and places. He is an avid sportsman that like to explore new activities like Sup in which is now a fully certified instructor.

matteo@poligrafikdesign.com

Vicky
Director of Business Development / Art director

Vicky is responsible for directing the strategic business development and marketing efforts at Poligrafik Design. She oversees the communication efforts and is involved with firm management and strategic planning. Vicky brings 13 years of experience in marketing and graphic design and specializes in brand development, marketing collateral, environmental design, and illustration. Prior to joining Poligrafik Design, she worked at Pei Partnership Architects, CBRE, and Office. Vicky’s goal is to solve the problem with a unique creative way. She has a keen understanding of industry dynamics and the role collaboration plays in achieving success. In her spare time, Vicky enjoys trying new restaurants in NYC and traveling all the world. She holds a B.A. in Graphic Design from Academy of Art University and M.A. in Graphic Communication Management and Technology from New York University.

vicky@poligrafikdesign.com

Jahaun
Implementation & Production Manager

Born and raised in New York with 15 years professional experience in design and production, Jahuan cut his teeth in the back of print shops—and now leads global client implementation programs. Jahuan has worked with some of New York’s—and the world’s—largest and well-known brands, including Radio City Music Hall, Madison Square Garden, Thomson Reuters and Microsoft.

jahaun@poligrafikdesign.com

Mirko
Senior Web Developer

Mirko has developed websites for more than 10 years. He is versatile in HTML5, CSS3 and JavaScript / jQuery for front-end programming, and WordPress and Drupal for back-end. For both simple and complex solutions, he focuses on writing clean, efficient code. Although primarily a web developer, he is also well-versed in design and usability, as well as the semantics of the code and SEO features. When he’s not lost in code, you’ll find Mirko fiddling with something technological, watching an anime, playing video games, planning a trip or fighting his cat.

www.mirkosassetti.com

Scott
Verbal Identity Managing Director

For more than a decade, Scott has specialized in verbal identity—harnessing the power of language to deliver lasting, tangible impact on his clients’ brands. His branding experience spans dozens of clients across most industries in both North America and Asia. Scott honed his naming, branding and writing skills as a director of verbal identity at Interbrand in New York and Tokyo. In his spare time he loves travel, running, design and jazz.

www.tanj.co scott@tanj.co

Rick
Senior Designer / Production Manager

Rick has more than ten years experience in graphic design and specializes in brand development, marketing collateral, environmental design, illustration and video. Rick has worked for clients such as Adobe, Airbus and Blue Q. When Rick isn’t designing, he’s pouring his imagination into his studio art practice, partaking in outdoor activities, or planning his next far-flung adventure. His goal is to celebrate the exploration of life and use his creativity to inspire others.

rick@poligrafikdesign.com

Nicola
Photographer

Nicola is a curious observer. Born in Florence 40 some years ago, he discovered that with a click of his camera, he could stop time and discover a new world. He tries to align his glance and his thoughts to transform each picture into a story by allowing is imagination to flow wild. He strongly believes in team work and the synergy that such efforts brings to the table. Founder of Studio Fotografico Firenze, he is surrounded by passionate, world class photographers. All together they make a dynamic and creative group, bringing to the table a variety of skills and backgrounds. Photography allows you to tell a story without words, puts the observer inside that story and capture a single moment with a lasting impact. Click!

www.studiofotograficofirenze.com

Chris
Video and Animation Director

For more than two decades, Chris has specialized equally on design and production, using technology and storytelling to help brands communicate. He has a passion for problem solving, making things move, making things work and making large systems simple in their presentation.

Motion Design and Video Production are just a few of the things Chris likes to play with. Some of the clients he has worked with are among the top 50 in the Fortune 500’s list.

When not in front of a computer, he likes to spend time in the outdoors of his beloved
New Jersey.

chris@poligrafikdesign.com

Tommy
Art Director / Designer

Tommaso, a native of Florence, is a seasoned graphic and web designer classically trained in interior and industrial design at the Art Institute of Florence in Italy.

With more than 17 years of experience, his work spans a broad spectrum of disciplines, including logo design, branding, UI/UX and brand management for ITC companies and startups.

Curious by nature and attracted to all forms of human expressions, Tommaso enjoys exploring the outdoors and spending time with his kids. When not designing, you’ll find him building furniture in his workshop and playing music with his band.

tommy@poligrafikdesign.com

Maicol
Illustrator

Maicol lives and works in Florence, Italy — the epicenter of the Renaissance. He started his career at a young age, drawing out of pure instinct with only ink and paper.

That same instinct manifests itself in his work today. By starting with rough lines and minimal detail, Maicol is able to capture the ideal form of his subject early on, transforming it into a final piece crafted to perfection.

Outside of drawing, Maicol finds incredible pleasure in the art of coffee. The process, detail and result require incredible attention. He has mastered it all to create world-class coffee and cappuccinos for himself, family and friends.

In his spare time, you’ll naturally find Maicol roaming the streets of Florence and other Italian cities, stopping at renowned cafes to sketch and fuel his thirst for drawing and coffee alike.

 

Approach

We believe in design that cuts through the noise.

We know that powerful, meaningful design helps our clients tell their stories and stand out in today’s crowded marketplace. We take the time to get to know you and your needs—plus your customers’ needs—to create unique experiences that elevate your brand above the rest.

Services

We connect the hearts of brands to the hearts of their consumers.

We offer a complete range of design, communications and strategy services, tailored to your unique needs.

  • Visual Identity
  • Branding
  • Editorial design
  • Environmental design
  • Web design
  • Web development
  • Implementation
  • Packaging
  • Strategy
  • Naming
  • Signage
  • Interactive & Motion

Process

It’s all about iteration.

Our process is transparent and iterative, so you’ll always know when and why we are researching, brainstorming, concepting, sketching, designing and programming. Through constant testing
and iteration, we uncover solutions that resonate, achieving your brand and business goals. There are three main steps in our process:

Process Diagram 1_Idea

An idea forms around your ultimate goals. That idea is the fulcrum of all we do throughout an engagement. From the moment we meet to the moment we deliver the final artwork, that single, powerful idea we create early on remains at the heart of our process.

Process Diagram 2_Research&Analyze

1. Research & Analyze
Our design process begins with conversations and questions. Through a dialogue, we strive to understand you, your business, your goals, audiences and more. From there, we develop the driving idea and foundational vision, incorporating your feedback and perspective along the way.

Process Diagram 3_Strategize&Create

2. Strategize & Create
Next, we strategically explore a variety of approaches. We aim to create design solutions that are both pleasing to the eye and aligned with key criteria established earlier in the process. We will try one approach, and then take a view from a different angle for the next. During this phase, we build on versions and move closer to what feels right, always keeping your target audience top of mind.

Process Diagram 4_Deliver&Implement


3. Deliver & Implement
In the final stages, we deliver the design along with the appropriate technology and strategy to implement it across relevant touchpoints for your business and brand. This creates a unique, cohesive visual language to forge a deeper connection you’re your audience.